Marketing to Machines: Preparing for "Agentic" Shoppers

Published on: 19/01/2026

The way customers shop online is changing quickly. Instead of spending time searching, comparing, and buying products themselves, many people are now letting AI assistants do it for them. These tools, like ChatGPT, Alexa, and Google Gemini, can find the best options, check reviews, and even make purchases automatically.

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